توفیق / Towfigh

Step into the world of Towfigh, a Persian-language humorous and satirical weekly magazine that captivated readers for nearly half a century, from 1922 to 1971. With its catchy slogan, "Fellow citizen! Don't forget two things on Friday night: second, buying the Towfigh magazine!" it became an essential part of Friday night rituals. Let's embark on a journey through its remarkable history, divided into two intriguing periods.
In the first period, led by the visionary Hussein Towfigh, the magazine evolved from a semi-humorous and semi-serious publication to a predominantly humorous one. With a renewed focus on cartoons and literature, Towfigh transformed into a platform that used wit and satire to explore moral and social issues. Despite facing censorship during the reign of Reza Shah Pahlavi, Towfigh fearlessly continued its publication, capturing the hearts of readers.
After Hussein Towfigh's passing, the magazine briefly came to a halt until his son, Mohammad Ali Towfigh, took the reins. This marked the beginning of the second period, characterized by a politically charged atmosphere and the liberation of the press. Towfigh embraced its role as a critical voice, using humor and satire to comment on the instability of governments and the performance of prime ministers. Facing repeated confiscation and suspension, the magazine persevered, aligning itself with anti-colonial sentiments and supporting nationalization movements.
Join us as we delve deeper into the captivating journey of Towfigh Magazine, where humor, satire, and social commentary intertwine to create a unique and timeless publication. Experience the wit, the controversies, and the unwavering spirit that made Towfigh an integral part of Persian literary heritage.